The success of any site or blog depends on how popular it is among the readers. If the content you’ve provided is informative and good enough, it could be shared in other social networking sites or you could even win a link (as it was used by someone for reference). All these can contribute to achieving a rich fan base/ readership. Thus, enabling you to establish your presence in the digital world and making things easier for you in web marketing. Web marketing essentially refers to advertising that is done online. SEO (Search Engine Optimization) plays an effective and important role in web marketing.
The readers that you have won should get a regular update on the latest contents that you are publishing from time to time. FeedBurner comes to the rescue. Launched in 2004 as a web feed management provider FeedBurner was acquired by Google Inc., on June 3, 2007.
FeedBurner Email Subscription Service
The FeedBurner email subscription service provides the subscribed readers with the latest updates done to the site or blog by sending them an email. This would enable regular re-visits from your readers.
Adding FeedBurner Email Subscription Form to Your Blog
- Once you have added your blog to FeedBurner, select Activate from the Email Subscriptions option. Copy the provided HTML code.
- Go to the layout of your Blog’s design.
- Select ‘Add a gadget’.
- Choose ‘HTML/Java script’ option and then paste the HTML code copied earlier in the content portion and then save the changes.
- Now view the blog to find the FeedBurner email subscription form in your post.
The readers can now subscribe by providing their email address. The subscribed readers will receive emails whenever a new post is added to your blog.